In this series on Marketing in business, we're going to discuss why knowing your audience before you ever create your digital marketing campaigns is so important.
To get the most out of your marketing campaigns, you need to understand the foundations of advertising.
It's super important to be familiar with the essentials before running any ads so you can get the most out of them.
The 5 Levels of Awareness
In the video below, our CEO & Founder, Traci Reuter, talks about one of the essential foundations in marketing:
The 5 Levels of Awareness.
The five levels of awareness is an idea pioneered by Eugene Schwartz, author of Breakthrough Advertising.
It's a tremendous book on marketing that if you can get your hands on a copy, you should.
Every marketer should have a copy of this classic on their bookshelf, or better yet, on their desk.
Marketing In Business With Time Tested Principles
The 5 levels of awareness is one of the foundations our company, Sunlight Digital, is based on.
Why?
Because understanding your target audience’s point of view lets you craft the exact messages that convert.
Marketing to someone at the first level is an entirely different game than trying to sell to someone already at the fifth level.
Once you’ve become familiar with each level, you’ll be well on your way to marketing success.
Time Tested Principles For Today's Entrepreneur Marketing In Business?
We constantly get asked with all the changes that have happened in the digital marketing world if Facebook and Instagram ads are still worth it for small businesses.
The key to your success in running advertising on any social platform starts with understanding these 5 levels of awareness.
If you build your advertising strategy around them, you'll be in great shape, no matter the changes that come
In today's digital age, a one-size-fits-all marketing strategy simply won't cut it.
To stay ahead of the competition and reach your audience effectively, you need to leverage the different stages of the customer journey with a multi-channel approach.
It's not just about reaching more people; it's about reaching the right people, at the right time, on the right channels with a message that resonates so you move people along the customer journey quickly and effectively.
If you are ready to revolutionize your marketing strategy and make a lasting impact on your target audience join our 3 Pillars Masterclass.
Gain the knowledge and tools needed to craft compelling brand narratives, create engaging content, and nurture meaningful relationships.
Click here to sign up for our 3 Pillars Masterclass: https://3pillarsmasterclass.sunlight.digital/3-pillars-masterclass
