We scale founder-led brands with a full-funnel advertising strategy.

Expanding your perspective from ROAS to ROI.

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The problem

What you're missing...

"Facebook ads used to work, and now they don't. We can't figure out why."

"Our website visitors leave without buying - we don't know how to turn them into customers."

"We lack strategy and expertise to run multichannel campaigns that work."

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Who is Sunlight Digital?

I'm Traci Reuter, founder of Sunlight Digital, and I'm obsessed with your success.

Today, a full-funnel, multi-channel advertising strategy is the only way to turn prospects into buyers and buyers into brand advocates.

We've managed over 10 million in ad spend, took an eCommerce brand from 7 to 9 figures through an IPO, and many of our clients enjoy 2-3x business growth with our strategies.

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A few things we’ve done for past clients

8X ROAS

for one of the biggest art retailers in the nation

15X

sales and conversions driving over 1 million purchases for clients

400,000+ leads

generated for US eCommerce retailers from our strategies

Customer testimonials

Our clients are impressed

I have been so impressed with your insight and critical thinking skills and I absolutely love your marketing genius.

Jim Scatena

Association for Creative Industries

“Working with Sunlight Digital has been a great learning journey. They’ve given us some really good insights to think about along the way and challenged us to think differently. If you don’t have an in-house team, Sunlight Digital knows digital marketing strategy like the back of their hand. They provide marketers with insights into how to establish a great initial digital marketing strategy – opening the playbook into how to effectively maximize value with an integrated, personalized customer journey.”

I was in a place where I had reached the capacity of my knowledge and the capacity of what I was capable of doing on my own and that's when you go to the experts. It impressed me most when working with Sunlight Digital that everybody seemed to genuinely care about my business and what I'm trying to accomplish in the world that everybody seems on board to, you know, work towards what my bottom line is. That everything felt personal. And that means a lot to me! In our first year with Sunlight Digital we doubled our sales goals year over year.

We’ve had the pleasure of working with Divine Social and most recently, Sunlight Digital, since 2018. The team of Sunlight Digital supported our entry into social media advertising and Facebook from startup of outreach to our now growing program. Their stewardship of our list building and cold traffic campaigns, input into launch strategy, creation of ads, etc., were critical to our growth and continued success. They were the perfect fit for us to get started in online advertising. I highly recommend their services and honor the contributions they've made to Morter Institute.

Sunlight Digital has extensive ad knowledge and they stay up to date on the latest and greatest in the industry. They're always looking at it from a more strategic approach, meaning they have their client's best interests at heart and are really looking to partner with them and help them acquire customers at a feasible cost. I really appreciate how Sunlight Digital educates clients beyond just running ads, but other pieces they need in order to make them more effective. Since we started working together, they've been so fabulous that we've recommended them to multiple other clients of ours.

Working with Sunlight Digital helped us realize the importance of running a unique digital advertising game plan through a five-step funnel strategy. They demonstrate strong expertise by taking the time to invest in your success, looking at the bigger picture, and putting in great effort to understand your business. Traci and the team really understood the intricacies of each digital platform and how we can use retargeting to move our audiences along the customer journey. Their ability to shed light on different digital marketing algorithms, strategies, and opportunities served as a core strong point in working with them.

Sunlight Digital really knows our business and what we're about. They completely get who we are and so they know how to go after our audience. Our business has grown every year since we started working with them. We're getting lots of great leads and it's costing us less per lead than other forms of marketing. In the midst of COVID, our business grew 70%. I recommend Sunlight Digital to all my friends because they're competent, effective an fabulous to work with. They've made our paid social advertising lives easier. I trust them completely.

Resource

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Don't hire Sunlight Digital

- Feel confused and overwhelmed by the rapidly changing paid social landscape
- See little return on paid social despite plugging away at a leaky bucket
- Struggle with budget mix, ROAS, and the complexities of different social platforms
- Bounce from agency to agency and never figure out why your ads still don't work

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Hire Sunlight Digital

- Build, own, and monetize your own customer data without relying on the whims of a platform
- Get a team of expert advisors who are obsessed with your success
- Grow your business for real with a done-for-you, full-funnel paid social strategy
- Get expertise on your eCommerce business beyond ROAS from buyer's journey to offer creation for maximum success

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Latest News

Creating a Killer Unique Value Proposition Part 2 Build An In-Depth Audience Persona

Marketing

Coaches

Course Creators

Crafting a Killer Unique Value Proposition: Building a Target User Persona that Packs a Punch

Master the art of crafting a killer unique value proposition by learning how to build target user personas to elevate your brand's impact and connection in a crowded market.